At AV Edge, we’re passionate about equestrian excellence. That’s why we’re excited to announce our exclusive partnership with Lizzy and Thijs, owners of the renowned Ruitershop in The Netherlands. Together, we’re bringing our transformative products to Dutch equestrians, making it easier than ever to experience the potential benefits of AV Edge.
A Partnership Born from Experience: Ruitershop x AV Edge
Nestled in the heart of the Netherlands, Manege 't Hoogt is a 5-star riding school run by Lizzy and Thijs. With 35 horses and ponies, a thriving equestrian shop (Ruitershop), and a small-scale care business, they are deeply committed to the health and well-being of both riders and horses, an ethos that strongly resonates with AV Edge.
Their journey with AV Edge products began at an ISES conference at Hartpury University, where Lizzy first discovered our wristbands, horse patches, and pastern wraps. Intrigued by their potential, she brought a few products home to test. The results were nothing short of extraordinary.
Thijs, who has been managing a chronic illness, experienced significant improvements in his physical condition after wearing an AV Edge wristband. Meanwhile, their horses showed remarkable transformations:
- Horses prone to stress became noticeably calmer.
- Those adjusting to new environments adapted more quickly.
- Performance during training and competitions improved.
These results didn’t just change Lizzy and Thijs’ lives but also sparked curiosity among their network of equestrians.
A Solution for Riders and Horses
Lizzy and Thijs made the decision to share AV Edge with the Dutch equestrian community via their online store Ruitershoputrecht.nl especially after discovering how challenging it was to purchase the UK based products post-Brexit.
“For us, AV Edge has been a game-changer! Our horses are calmer, more focused, and perform better, while Thijs has experienced incredible improvements in his mobility and well-being.”
This shared vision for wellness and performance made partnering with AV Edge a natural next step and we are delighted to announce Ruitershop as our new and exclusive distributors in The Netherlands!
The AV Edge Difference
What sets AV Edge apart is our unique focus on holistic, non-invasive solutions for both riders and horses:
- For Riders: Our wristbands harness advanced EF Technology to harmonize energy fields, reducing fatigue, enhancing focus, and promoting recovery.
- For Horses: Bridle Patches and Pastern Wraps help calm nervous horses, reduce spooking, and support recovery from physical challenges.
The technology, trusted by elite equestrians like William Fox-Pitt, Tim Price, Emma Hyslop-Webb, and Alex Gingell, has transformed the lives of countless riders and their horses worldwide.
Ruitershop: Your AV Edge Destination in the Netherlands
Thanks to Lizzy and Thijs, AV Edge products are now available in the Netherlands through Ruitershop. Whether you’re a competitive rider, a dedicated horse owner, or simply someone looking to improve the harmony between you and your horse, these products are designed to help you thrive.
Jumping Amsterdam 2025
We are delighted to announce that Lizzy and Thijs will have a full range of AV Edge products for sale on their stand at Jumping Amsterdam 2025!
Jumping Amsterdam (January 23 to 26 at RAI Amsterdam), is a premier event in the equestrian calendar. This 64th edition will feature top-tier dressage and show jumping competitions, including the FEI Dressage World Cup™ and the Longines FEI Jumping World Cup™. Highlights include the Grand Prix of Amsterdam on Saturday evening and the Telegraaf evening, promising thrilling performances by world-class riders.
AV Edge Equestrian Advocate and renowned dressage coach and judge Alex Gingell is travelling to Amsterdam to support Lizzy and Thijs at the show. Alex had the following to say:
"Very excited to be representing AV Edge in the Netherlands in Jan 2025. It’s always a privilege to spread the benefits of our product range to a wider audience, to help ‘raise the bar’ for those competing and to enable others to get more enjoyment from the lives they lead. Might even be able to get to see a little show jumping at the same time!"
Here's a little teaser of Jumping Amsterdam 2025:
Experience the Transformation
Imagine riding with complete confidence, knowing you and your horse are performing at your best (just like William Fox Pitt pictured below).
Imagine the peace of mind that comes with seeing your horse recover faster, adapt more easily, and move with grace and focus.
This isn’t just a possibility—it’s the reality that AV Edge can potentially offer.
Join us in welcoming Thijs and Lizzy to the AV Edge family as they take the reins toward a more connected, balanced, and fulfilling equestrian experience across the Netherlands.
➡️ Visit Ruitershop today to discover AV Edge products in the Netherlands.
