Hi everyone, James here from AV Edge.
I’m jumping onto the blog today to share an update regarding our horse bridle patches, some exciting trends we are seeing in our community feedback, and an honest look at our current stock levels.
If you prefer to watch you can play the video below, or scroll down to keep reading:
The Power of Community Feedback
When we first launched our AV Edge horse patches, we intentionally set a lower, introductory rate to help get our Latest Generation frequency-technology out into the field and build organic momentum.
Since then, the response from the equestrian community has been incredibly positive. Based on the Judge.me verified reviews we are now gathering on our website, customers are reporting that these patches help reduce anxiety and stress in horses during travel, shoeing, and riding. Reviewers have noted real improvements in trailer loading, balance, and performance at competitions—with owners sharing stories of horses that have become significantly calmer, less spooky, more focused, and more balanced in their movement.
Now, a quick but important reminder: that is just what our customers report. Every horse is an individual, and because every animal is different, we can't guarantee that every owner will experience the exact same results with their horse.
Pricing Update: Transitioning Past the Launch Phase
Because we are now successfully moving past that initial introductory launch phase for our horse bridle and dog collar patches, the retail pricing is adjusting slightly to reflect its standard long-term position.
The retail price for our horse bridle patches for UK customers (including 20% VAT) has been adjusted from £40 to £45 for a set of horse patches, which includes two individual patches to be worn on the left and right sides of the bridle or headcollar, ideally above the brow band.
But the great news? Our dog collar patch and wristbands remain the same:
- Our Dog Collar Patches remain exactly the same at £25 for the single-patch dog product.
- Our entire Wristband Collection remains the same at £35 per wristband, keeping them at the exact same price as their original 2024 launch.
An Honest Look at Our Current Stock Levels
This year has brought some clear growing pains. We are experiencing temporary stock shortages [as of 2 July 2026]:
- Legend Noir (7.5-inch): Low stock levels.
- Legend Noir (8-inch): Temporarily out of stock.
- Legend White/Black (8-inch): Low stock levels.
- Dog Collar Patches: Low stock levels.
- Horse Bridle/Collar Patches: Low stock levels.
New wristband stock is due to arrive at the end of July. New animal patch stock is due to arrive in September.
Because our specialized frequency-programming and manufacturing process requires a strict, uncompromising lead time, we cannot simply press a button to magically restock the shelves tomorrow (as much as I wish I could).
Why We Refuse to Find a "Faster Factory"
The answer is simple: we refuse to compromise. Every single product we produce undergoes a strict, multi-stage quality control process. This is only possible because we have cultivated excellent relationships built on experience and trust with everyone throughout our supply chain. It is because of this absolute refusal to cut corners that we proudly maintain a track record of zero genuine manufacturer faults across our entire range. We will not rush the process now just to chase quick summer sales. We do things properly, or we don't do them at all.
Stories From the AV Edge Community
To remind you why we protect these strict manufacturing standards so fiercely, here are three real, verified reviews from across our product ranges showing what this technology means to our community:
🐴 In the Stable: Equine Patches
"Been using these on a horse with hyper sensitivity to anything around his head (flies, midges, dust, blossom etc & nose nets have no effect). There does seem to be an improvement, less dramatic reaction and more focus when ridden." — Gina (Verified)
If you want to read more verified community reviews, check out our newly updated sizing charts, or secure your items from our available stock before our next batches arrive, you can explore our full ranges directly below.
🛒 Explore the Full AV Edge Collection & Read Verified Reviews
Thank you all again for your incredible support, your trust, and your patience as we navigate these summer growing pains together.
