Alex Gingell: AV Edge Equestrian Advocate
As a seasoned dressage coach and judge, and now a big part of the AV Edge brand, Alex Gingell is focused on further expanding our scope across the equestrian world. Leveraging his extensive experience and network within the industry, Alex is forging dynamic and long-lasting partnerships, as well as introducing individual riders to the potential benefits of our products. Alex stands as a trusted advocate for AV Edge wristbands, sharing his personal success story and helping others unlock their full potential, both in and out of the arena.
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➡️ 🌟 Exclusive Offer for You - Get an extra discount by adding discount code ALEXGINGELL at checkout - Plus, use it on all future orders).
🚀 FREE Premium Shipping Upgrade - Enter ALEXGINGELLFREE at checkout, select Premium Shipping, and enjoy a £5.99 shipping upgrade for free on every order!
Alex is also heading up the new AV Edge subscription service [for the Legend and Advanced wristbands with EF Technology] where customers can ensure their new wristband is delivered to their door every twelve months.
Meet Alex Gingell: A Dressage Coach and Judge Defying the Odds

Alex knows the toll that competitive equestrian sports can take on the body. A life-threatening accident ended his competitive riding career, but his passion for the sport never wavered. Now, as a top British Dressage judge, he has found a way to overcome years of chronic pain and mobility issues; with a big thank you to AV Edge wristbands.
A Devastating Fall and Years of Struggle
Alex’s promising career came to a halt after a serious rotational fall at Weston Park, leaving him with severe injuries. After eight days unconscious and months of recovery, Alex found himself struggling with chronic pain and limited mobility. Over the years, Alex’s pain worsened, and the treatments he sought, from physio to injections, offered no lasting relief. Running, one of his other passions, became impossible, and his weight began to spiral out of control. “The more I pushed, the worse the pain became,” Alex recalls. It seemed like a lifetime of painkillers and reduced activity was inevitable.
Discovering AV Edge: A Life-Changing Transformation
During an event at Little Downham, Alex was introduced to AV Edge wristbands. Sceptical at first, he gave them a try, and the results were nothing short of miraculous. Within just two weeks, Alex noticed a dramatic improvement.
“I was stunned. I could run again, and the pain that had plagued me for years began to ease.”
The wristband didn’t just help with his pain and mobility, it broke the cycle of weight gain and discomfort that had held him back for so long. Alex’s transformation wasn’t a brief improvement but became a vital part of his daily life.
A Tool for Performance and Well-Being

Over time, AV Edge wristbands have become an essential part to Alex’s routine. When the discs wore out, the pain would return, but replacing them brought immediate relief. This gives Alex a renewed sense of well-being and allows him to fully commit to his coaching and judging roles.
“Like many who’ve tried it, there were moments when I’d let the discs wear out, and the pain would return. But as soon as I replaced them, the comfort and mobility came back within days. It was miraculous!”
Now, Alex is a respected List 3a British Dressage judge and is on track to achieve List 2 in 2025. Thanks to AV Edge, he can continue his career at the highest levels of equestrian sport, pain-free and with restored mobility.
Leading the Charge: Alex’s Role with AV Edge
With his personal experience as proof, Alex is now playing a key role in raising awareness of the potential benefits of AV Edge, particularly in the equine sector. His mission is to bring this life-changing technology to riders, athletes, and equestrian professionals everywhere.
“I’ve always sung the praises of the AV Edge wristbands. They’ve given me a new lease on life and allowed me to keep pushing my personal and professional boundaries.”
Alex will also be focusing on AV Edge’s subscription-based services, a convenient solution for those who want to ensure their wristbands always perform at their best.
“For £35 there’s absolutely nothing to lose. The fact that the discs wear out within a year makes subscription a ‘no brainer,’ and I’ll be recommending anyone who wears AV Edge Legend and Advanced wristbands to use this new facility.”
Feel the Difference for Yourself

Alex’s story is a testament to the power of AV Edge wristbands in improving mobility, pain relief, and overall well-being. Whether you’re an athlete, a rider, or simply looking to regain your active lifestyle, AV Edge offers a simple and effective way to unlock your full potential.
Discover AV Edge Products

AV Edge wristbands, featuring EF Technology, are a scientifically-backed solution designed to harmonise the body’s natural energy field. They have been rigorously tested and validated, most notably by leading equestrians including William Fox Pitt, Emma Hyslop Webb, and Tim Price.
The wider potential benefits of the AV Edge wristband are also clear:
- Enhanced Balance and Stability: Maintain consistent form and posture during every ride.
- Boosted Energy and Focus: Stay mentally sharp and physically energised throughout long rides.
- Natural Pain Relief: Reduce the impact of joint pain, muscle fatigue, and post-ride recovery time.
- Optimised Performance: Achieve consistent, reliable performance in high-stakes environments.
Explore Our Product Range for Equestrians
AV Edge products with EF Technology help protect against everyday EMFs, potentially enhancing energy, performance, and well-being. Our products are trusted by professionals like William Fox-Pitt MBE and Gary Wolstenholme MBE. AV Edge Wristbands/Bracelets are backed by a scientific study showing a "significant increase in peak pelvis acceleration, increased thorax speed, and an increase in peak club head speed". Try our simple Balance Test to see if you feel a difference - just like many customers have reported over 15 years - or test our Equine and Canine products on your horse or dog.
AV Edge LEGEND Wristband/Bracelet with EF Technology
Unique EF Technology (not magnets): Scientifically proven to “significant increase in peak pelvis acceleration, increased thorax speed, and an increase in peak club head speed” in a golf study by Dr Mark Bull PhD.
This study might suggest that AV Edge wristbands could potentially help equestrians improve their stability, balance, and reaction times across disciplines like eventing, dressage, show jumping, cross-country, and polo.
Equestrians also report improved balance, energy, sleep, and relief from pains and ailments.
“The AV Edge wristbands have been a game-changer for me,” says Lara. “They’ve helped me stay more balanced and focused in the saddle, and I’ve seen an incredible difference in my horses’ performance too.” - Lara Edwards - International GP GB dressage rider, trainer, and breeder
For £35, you get a low-cost, high-impact performance and well-being product - no effort required, just wear it 24/7 (and replace every 12 months).
➡️ Get the AV Edge Legend Wristband/Bracelet
AV Edge ADVANCED Wristband/Bracelet with EF Technology
Unique EF Technology (not magnets): Scientifically proven to “significant increase in peak pelvis acceleration, increased thorax speed, and an increase in peak club head speed” in a golf study by Dr Mark Bull PhD.
This study might suggest that AV Edge wristbands could potentially help equestrians improve their stability, balance, and reaction times across disciplines like eventing, dressage, show jumping, cross-country, and polo.
Equestrians also report improved balance, energy, sleep, and relief from pains and ailments.
"Dressage rider Daisy Mansfield has relied on AV Edge wristbands for years to manage pain and fatigue from her demanding sport. 'If my wristband breaks or gets lost, the nagging back pain becomes constant. The moment I put it back on, the relief is like magic.' Daisy has seen the transformative effects of AV Edge not just for herself but also for her horses and aging dogs, all of whom benefited from the same EF Technology. For Daisy, AV Edge is more than a product—it’s a vital part of her journey in competitive dressage." - Daisy Mansfield - Equestrian, Dressage
For £35, you get a low-cost, high-impact performance and well-being product - no effort required, just wear it 24/7 (and replace every 12 months).
➡️ Get the AV Edge Advanced Wristband/Bracelet
AV Edge Protect Filters with EF Technology
Helps mitigate the potential dangers of EMFs from mobile phones
Effectively modulates harmful EMF frequencies emitted by mobile phones
May stimulate the production of Adenosine Triphosphate (ATP) in the body
➡️ Get AV Edge Protect Filters
Disclaimer: We’re all different, so while we can’t guarantee the same benefits for everyone, many of our 20,000+ customers over the last 15 years have reported improvements in balance, energy, focus, sleep, and relief from pain and ailments. Meanwhile, a scientific study led by Dr. Mark Bull PhD found that category 1 golfers wearing an AV Edge wristband showed a statistically significant increase in peak pelvis acceleration, thorax speed, and club head speed. You may experience similar benefits too. Discover more about Who Uses AV Edge and read our latest testimonials on our website.
Products with EF Technology
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Wristbands with EF Technology
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Who We Are and How Our Products Work
At AV Edge, we enhance health and well-being through innovative EF Technology, focusing on the Energy Field (EF), an essential biofield that supports overall vitality. Our products, such as wristbands and protect filters for humans, and patches and wraps for horses and dogs, utilise advanced frequency modulation to positively interact with the EF. While EMFs from devices can disrupt this energy field, our technology uses beneficial frequencies to improve energy, reduce stress, and enhance performance. Customers often report significant wellness improvements, including increased energy levels, better sleep, and overall well-being. Here's how our products work and the benefits they bring
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